The project's objectives are aligned to spread awareness of traditional cultural and sustainable indigenous art forms, uplift the community in the accorded means, and build a more inclusive and accessible society. Culture is who we are and what shapes our identity. Hence, placing it in the heart of development policies is essential to ensure a human-centered, inclusive, and equitable development. Tribal and indigenous art forms require that promotion and protection to lead to more remarkable growth for all. In the modern era of digital technology, access to Traditional Cultural Expressions has become easy beyond their places of origin, thus giving commercialisation opportunities even to those who are not the rightful custodians. Such transboundary misappropriations compromise and threaten the economic interests of the rightful custodians of TCEs, who are mostly indigenous people and communities relying heavily on them, since time immemorial, as a source of their livelihood.
By promoting and protecting the art forms, only the rightful owners will commercialise their intellectual assets and use them to develop their community. The big corporation won't be able to exploit their cultural expressions. The project engages with all SDGs, the prime being SDGs 1 and 10.