Below Water and The UN Academic Impact Principle No.9: A commitment to promoting sustainability through education. We are here to address the awareness of marine ecosystems and the exploitative consumption of single-use plastics for both individual and industrial purposes. Disposable items and plastics that we are using indiscriminately while looking at our eyes right now become a huge amount of garbage and become a problem that future generations must shoulder. Since the plastic does not decompose, it remains in the sea and land, emits hazardous substances, and ages with the Earth. Plastic flows into the sea and gathers in one place along the ocean current to create a huge ‘plastic island.’ causing marine pollution and destroying the ecosystem. There are countless cases in which marine organisms mistake plastic floating in the sea for food and ingest them, resulting in their digestive organs getting clogged and dying or being caught in plastic bags or plastic bottles. Even microplastics dig into the food chain of the ecosystem, end up on the human table, and eventually pollute our bodies.
As we mentioned, the plastic issue is one of the problems that the future generation must carry on, I believe it is an obligation of the Millennial generation and Generation Z to educate their future. We are ready to launch a brand that got inspiration from underwater creatures that have strived to survive in plastic waste. We are trying to create our first collection that contains silicon iPad, iPhone, and AirPod Cases using hydro-dipping technology. This method generates minimal hazardous waste, as it does not involve using harsh chemicals or solvents that can harm the environment—we also attempted to create an aluminum baggage tag using electroplating in an industrial center at school. Electroplating can reduce waste by providing a particular method for depositing a metal layer onto a substrate. This can be more efficient and generate less debris than other coating or plating processes. Not only the products but also the branding structures will be provided to create effective marketing strategies to raise awareness for life below water among the younger generations.
August: Draft ideas for creating a brand for either fashion or accessories. Select one of the SDGs and UNAI to align project goals.
September: Finalize possible brand launching ideas and process on-site market research to determine the trends among the MZ generation.
October: The first and second sample development in the school industrial studio using hydro dipping and electroplating. Participate in the school department’s promotional video to spread our project to the students and academic staff of around 500 to 800 people.
November: The third and final sample development in the school industrial studio using hydro dipping and electroplating. Develop a 3D Flagship Store Model using SketchUp software in the first and second week of November. Create a branding guideline with marketing strategies in the third week of November and open an official Instagram account to upload at least two posts a week. Build a business proposal to showcase the brand competitiveness to the professors in late November.